Zebra a leading institute in rare disease research using zebrafish, faces a communication challenge that limits its visibility and ability to secure funding. To address this, the proposal develops a complete identity system that visually elevates its research, making it clear, engaging, and emotionally connected to human well-being. The project seeks to translate scientific complexity into an open and accessible visual language that strengthens the bond between science and society through a digital platform, a printed yearbook, and a symbolic piece designed to attract investors and recognition