EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Share on Social Media
“Cool To Work” Billboard, Uline Creative | International Design Awards Winners
“Cool To Work” Billboard, Uline Creative | International Design Awards Winners

“Cool To Work” Billboard

CompanyUline Creative
Lead DesignersAndreas Thedorf, Veronica Wilkey
Design TeamWendy Gruselle, Art Director; Scott Harvey, Copywriter; Sarah Fritz, Creative Director; Elizabeth Tenner, VP of Creative
ClientUline
Prize(s)Bronze in Advertising / Promotion / Other Advertising Graphics
Entry Description

Question: How does Uline attract candidates to work in its Florida and Texas warehouses during the dog days of summer? Answer: Air conditioning. To promote this cool amenity, one of our current billboards features a loveable polar bear ready for work in what can only be the Arctic. You can even see the cold mist hanging in the air! Since July 2025, our Lee County, FL billboard has generated 3.8 million impressions while our Dallas-Fort Worth, TX ad has generated 2.5 million, creating awareness to our rare work environment. Uline has always been a cool place to work. Now there's no denying it!