EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
This project goes beyond just a meal kit; it serves as a bridge that connects tradition and modernity, offering consumers a familiar yet special experience while also preserving and advancing Jeonju’s food culture. The core concept is "Modern Tradition." To express the diverse flavors of the cuisine, bright and lively colors based on traditional Korean hues were used throughout the design. Additionally, unique patterns inspired by food ingredients were developed, and these patterns go beyond mere decoration to become key design assets that build the brand’s visual identity.