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Tram Cream Coffee — Redefining Vietnamese Coffee Culture Through Visual Identity and Packaging Desig, Bracom Agency | International Design Awards Winners

Tram Cream Coffee — Redefining Vietnamese Coffee Culture Through Visual Identity and Packaging Desig

CompanyBracom Agency

Lead DesignersAndy Ho

Design TeamDuc Hoa, Tung Do, Tan Le, Huy Nguyen, Dat Vu, Tran Trung

ClientTram Cream Coffee

Prize(s)Bronze in Multimedia / Brand Identity

Entry Description

Inspired by the idea of a “station,” TRẠM Cream Coffee reimagines Vietnamese coffee culture through a visual identity that blends motion and stillness. Bracom Agency developed a bold logotype shaped by railway geometry, paired with refined packaging and lifestyle merchandise. The design evokes connection, rhythm, and warmth—transforming each product into a tangible expression of cultural storytelling.