Purely Exceptional

The Cup of Excellence Taiwan Coffee International Bidding celebrates the finest Taiwanese coffee each year. Invited to design and promote this global event, we aim to share Taiwan’s unique flavors—rooted in its mountains, oceans, and culture—with coffee lovers worldwide.
Inspired by neoplasticism, the visual identity symbolizes Taiwan’s dynamic blend of nature, art, and human spirit—reflecting farmers’ creativity and the infinite possibilities within every cup.
Purely first, then Exceptional!

Fa-Hsiang Hu is a designer, creative director and educator. He is an associate professor of Department of Applied Arts at Fu-Jen Catholic University and also is Director of Taiwan Graphic Design Association / Director of Taiwan Posters Design Association and Executive Creative Director of Hufax arts.

Hu's works has been recognized by the Taiwan Visual Design Award: Platinum, and numerous awards from leading design organizations and publications worldwide, including D&AD Awards: Pencil, London International Awards: Gold&Silver, Red Dot Award Communication Design: Best of the best, NewYork Type Directors Club Certificate of Typographic Excellence, Communication Arts Award of Excellence, Golden Pins Awards, Times Awards, Hong Kong Global Design Awards, IDA: Gold/Silver, and Graphis: Platinum/Gold/Silver,… etc. As well as his posters and book design were won and selected into the international poster biennales in Warsaw, Slovenská, Bolivia, Macau,… etc.