EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
This project developed a brand identity for Buenos Aires’ bid to host the 2036 Olympic Games, highlighting its cultural mosaic, from tango heritage to the 2018 Youth Olympic Games, and its commitment to sustainability, inclusivity, and youth development. The concept, “Embracing the Sun,” symbolized global unity beneath Argentina’s radiant sky. Inspired by tango, Fileteado, and Zamba headdresses, the logo merged a radiant sun with fluid athlete forms, supported by organic pictograms, capturing joy, motion, and unity in “Tango of Cultures, Symphony of Sport.”