EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Taking inspiration from the city of Atlanta and sports team branding, the Atlanta Ballet was given a new color pallette and more modern look that speaks to a more contemporary audience. The goal was to retain the feeling of movement and grace while making the identity distinct but approachable.
This project considers the companies overall branding package while also showing its application to three separate seasons. It also features a small peek at a potential marketing approach, which considers the current location challenges facing the ballet.