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Coachella,  | International Design Awards Winners
Coachella,  | International Design Awards Winners
Coachella,  | International Design Awards Winners
Coachella,  | International Design Awards Winners
Coachella,  | International Design Awards Winners
Coachella,  | International Design Awards Winners
Coachella,  | International Design Awards Winners
Coachella,  | International Design Awards Winners
Coachella,  | International Design Awards Winners
Coachella,  | International Design Awards Winners

Coachella

UniversitySavannah College of Art and Design
Lead DesignersHyun Ah Jung
Prize(s)Bronze in Multimedia / Other Multimedia Design
Project LinkView
Entry Description

Taking place in a unique location of a desert full of music and art, Coachella provides its attendees with an unforgettable getaway experience like a mirage. This rebranding is focused on the idea of a gateway to a dreamlike wonderland where reality blurs, exploring the surreal beauty of the desert landscape and transforming it into a dreamlike environment filled with fantastical elements.

This rebranding packaging includes an introduction to Coachella, promotion of the artist, and an outdoor advertisement, together with a redesigned logo.