EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
An immersive Under Armour x Ex Machina collaboration celebrating the film’s 10th anniversary. Through this campaign, we created an experience meant to blur the boundaries between human and machine by empowering people to move, think, and feel reliably in a world where technology enhances human potential.
The executions include: A campaign teaser, interactive out of homes, a website landing page, a themed escape room experience, a digital gaming experience, movie premiere installations, and the themed in-store display with a new tech apparel product line.