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I developed a full-scale fragrance launch strategy for Brisa del Caribe, Oscar de la Renta’s first unisex scent. This citrus-marine fragrance was inspired by my shared Dominican heritage with Oscar de la Renta, and designed for modern, culturally conscious consumers. I led the brand analysis, product development, packaging design, and multi-channel marketing rollout, including immersive retail experiences and digital storytelling. The launch strategy projected $2.28M in revenue and introduced a long-term growth vision rooted in inclusivity, elegance, and narrative-driven luxury.