EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Vespa distinguishes itself in the scooter market through its iconic design, robust build, and historical legacy. A Vespa offers the freedom and flexibility one would want to go on roadtrips, getting to a secret beach destination for the summer, or just hanging out with friends. Our Life With Vespa campaign targets young adults, ages 18 – 35, looking to reclaim their freedom and their ability to roam around independently with total safety.
This campaign shows that Vespa wants individuals to enjoy life with [a] Vespa, as much as Vespa wants to enjoy life with them.