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Simply, Chew on That, | International Design Awards Winners
Simply, Chew on That, | International Design Awards Winners
Simply, Chew on That, | International Design Awards Winners
Simply, Chew on That, | International Design Awards Winners
Simply, Chew on That, | International Design Awards Winners
Simply, Chew on That, | International Design Awards Winners

Simply, Chew on That

UniversitySavannah College of Art and Design
Lead DesignersAlex Baracaldo
Prize(s)Bronze in Advertising / Promotion / Posters
Entry Description

The Simply, Chew on That ads reposition Simply by moving beyond generic claims like “natural” or “plastic-free” gum. What’s missing is an emotional hook and distinct brand voice that drives loyalty beyond ingredients. This campaign shifts the focus to why the ingredients matter. Using physical mediums and thought-provoking stats, the work aims to spark reflection and make a stronger impact at first glance.