The story images the girl - Alice as a consumer who falls down a rabbit hole into brands' wonderland. Different brands have the same blood cause they live in a profitable world. It's not about copyright; It's about copying it right. Consumers lost in the forest of shopping. No matter the product or brand is boutique or not, the better one occupied consumer's mind.
(The project combines at least 50 brands to create the fantasy world and individuals can find the interesting clue in the story.)