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Breakfast just got a bold and unexpected twist. Wrong Answers Only is a playful, social-first campaign designed to make Heinz Jalapeño Ketchup the go-to breakfast staple for Gen Z and younger millennials. By tapping into humor, curiosity, and user-generated content, this campaign sparks engagement with the #WrongAnswersOnlyChallenge, inviting people to share their most outrageous (and completely wrong) ways to use Heinz Jalapeño Ketchup for breakfast, before revealing the right way to enjoy its thick, rich texture and bold jalapeño flavor.