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MUGuette Coffee, Masha Kulichkova | International Design Awards Winners
MUGuette Coffee, Masha Kulichkova | International Design Awards Winners
MUGuette Coffee, Masha Kulichkova | International Design Awards Winners
MUGuette Coffee, Masha Kulichkova | International Design Awards Winners
MUGuette Coffee, Masha Kulichkova | International Design Awards Winners
MUGuette Coffee, Masha Kulichkova | International Design Awards Winners
MUGuette Coffee, Masha Kulichkova | International Design Awards Winners
MUGuette Coffee, Masha Kulichkova | International Design Awards Winners
MUGuette Coffee, Masha Kulichkova | International Design Awards Winners
MUGuette Coffee, Masha Kulichkova | International Design Awards Winners
MUGuette Coffee, Masha Kulichkova | International Design Awards Winners

MUGuette Coffee

CompanyMasha Kulichkova
Lead DesignersMariia Kulichkova
Prize(s)Honorable Mention
Project LinkView
Entry Description

MUGuette is an emotionally rich coffee brand born from a personal journey into French culture and self-acceptance. It’s more than coffee — it’s a ritual, a story, a collectible experience that blends taste with feeling. With a dynamic visual identity and poetic soul, MUGuette reflects the emotional growth of a young Parisian muse. Ever-evolving yet instantly recognisable, the brand creates a deep connection through seasonal designs, unique packaging, and a philosophy that celebrates every version of ourselves — one meaningful sip at a time.