EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Shea Moisture’s outdated identity no longer reflected its mission or heritage, creating a disconnect with its audience. I reimagined the brand with a modern yet rooted design, ensuring its purpose, Spreading Empowerment through Heritage, remains central. This transformation revitalized its visual identity while strengthening its legacy and relevance.The redesigned Shea Moisture hair logo and package is a tribute to the beauty and diversity of textured hair. The skin care logo represent the intense moisture and nourishment at the heart of SheaMoisture’s skincare products.