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El gran árbol (The great tree), | International Design Awards Winners
El gran árbol (The great tree), | International Design Awards Winners
El gran árbol (The great tree), | International Design Awards Winners
El gran árbol (The great tree), | International Design Awards Winners
El gran árbol (The great tree), | International Design Awards Winners
El gran árbol (The great tree), | International Design Awards Winners
El gran árbol (The great tree), | International Design Awards Winners
El gran árbol (The great tree), | International Design Awards Winners
El gran árbol (The great tree), | International Design Awards Winners
El gran árbol (The great tree), | International Design Awards Winners
El gran árbol (The great tree), | International Design Awards Winners

El gran árbol (The great tree)

UniversityUniversidad Iberoamericana Ciudad de México
Lead DesignersMariana González Guerrero, Alonso Nava Freyre, Santiago Vincent Ruz
Design TeamMariana González Guerrero, Alonso Nava Freyre, Santiago Vincent Ruz
CreditsGalilea Percastegui, Arie Jacome, Andres Trejo
Prize(s)Bronze in Multimedia / Adult Animation
Project LinkView
Entry Description

El Gran Árbol is the third piece in a four-part transmedia narrative project. The journey begins with a comic introducing the main characters and setting, followed by a video game where Azalea, a plant-like creature, uncovers secrets in a ruined house. The animation delivers the story’s climax—a dramatic conflict between Azalea and her friend Teo. Finally, the radio drama then explores the separation between Azalea and Teo, featuring emotional dialogue that invites the audience to experience the narrative in unique, immersive ways while interacting with the characters' emotions.