EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
The Tractor Beverage website is an immersive digital experience rather than the typical website for a craft beverage producer. Inspired by old farmers’ almanacs, it reflects the brand’s connection to nature, agriculture, and time.
The site adapts to the user’s geolocation—colors shift from day to night, moon phases appear, and local time is displayed.
It also features a brandbook, sub-brands such as MadFarmer Tour, and collections of products, such as Haymaker, all crafted to feel playful, rich, and interactive—inviting users to explore, not just "consume".
Sonya Mudvex is a Berlin-based art director and brand designer known for creating emotionally intelligent, strategically sharp, and visually iconic brand worlds. With deep expertise in pet care and food & beverage industries, she crafts bold identities that challenge the status quo and tell powerful stories. Her work blends art direction, naming, and identity systems into design experiences that feel elevated yet human. Sonya’s clients include HelloFresh, Chipotle, Tractor Beverage, and other mission-driven companies.
German Web Award 2025
CSS Award 2025