pamilee | pet care products

pamilee is a pet care brand that redefines grooming design.
The visual identity and packaging system were created with a focus on professional, at-home-use products—remaining both aesthetic and functional. Instead of relying on animal photography, I used bold graphics, fluid shapes, and color-coded SKUs. The logo features a hidden animal face within the letter “m,” adding emotional warmth without clichés. pamilee now leads on marketplaces, proving that pet care can look as modern and elevated as personal care.

Sonya Mudvex is a Berlin-based art director and brand designer known for creating emotionally intelligent, strategically sharp, and visually iconic brand worlds. With deep expertise in pet care and food & beverage industries, she crafts bold identities that challenge the status quo and tell powerful stories. Her work blends art direction, naming, and identity systems into design experiences that feel elevated yet human. Sonya’s clients include HelloFresh, Chipotle, Tractor Beverage, and other mission-driven companies.

German Web Award 2025
CSS Award 2025