IDA 2025 IS NOW CLOSED FOR SUBMISSIONS.
Share on Social Media
EHA – Borderless Hematology, Total Design | International Design Awards Winners
EHA – Borderless Hematology, Total Design | International Design Awards Winners
EHA – Borderless Hematology, Total Design | International Design Awards Winners
EHA – Borderless Hematology, Total Design | International Design Awards Winners
EHA – Borderless Hematology, Total Design | International Design Awards Winners
EHA – Borderless Hematology, Total Design | International Design Awards Winners
EHA – Borderless Hematology, Total Design | International Design Awards Winners
EHA – Borderless Hematology, Total Design | International Design Awards Winners
EHA – Borderless Hematology, Total Design | International Design Awards Winners
EHA – Borderless Hematology, Total Design | International Design Awards Winners
EHA – Borderless Hematology, Total Design | International Design Awards Winners

EHA – Borderless Hematology

CompanyTotal Design
Lead DesignersAdam Lane
Design TeamHenriette Verkerk, Sjanet Benschop, Rikki Khana, Uzair Mirza, Edwin van Praet, Paul Scholte
ClientEHA (European Hematology Association)
CreditsPhotography: Corné Bastiaansen
Project LinkView
Entry Description

After defining EHA’s positioning Borderless Hematology and accompanying brand identity, Total Design was asked to bring Borderless Hematology to life in their office environment. The goal: an inviting, warm, and familiar space that reflects the brand’s values. We developed the overarching theme One Body of Knowledge, inspired by the human body and EHA’s mission. Using the blood-cell visual language, we created interconnected forms that unfold across the building, turning the office into a narrative journey of action, collaboration, and innovation.

Bio

Progress in the world has shifted up a gear. Demanding real action from us all. Therefore, we only have time for the brands that are relevant to us. Who help us solve problems, who help us move forward. At TD, we help brands find their purpose and live their promise. We do this by aligning the creative power of design, communication and technology. A total approach, a Total Design. At TD, we help brands help people. It not only makes them successful, it makes us feel good as well.

Awards and Prize

ADCN Awards, European Design Awards, ESPRIX, German Design Awards, Graphis, International Design Awards, Red Dot Awards, One Show Awards, SAN