EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Artemis is a campaign owned by NASA that aims to send the first woman and person of color to the moon, establish a long-term presence on the moon, and put the first humans on mars.
The "We Go Together" campaign aims to make the target audience feel as though they are a part of the Artemis missions and build interest so they contribute to events, join the newsletter, etc. The campaign speaks to consumers through audience controllable rovers on Mars, posters that speak to them, and a landing page that gives access to the campaign.