EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
“read” is a campaign by the american library association. my redesign aims to increase awareness of reading through highlighting its entertaining and mysterious nature. each reader imagines a story differently, often in abstract, fragmented ways. the campaign embraces this ambiguity to spark curiosity through collages blending analog imagery with digital techniques. a logo, six posters, and a motion piece form a cohesive system, unified by book forms and a slogan celebrating the power of reading.