EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Come to Life with Rent the Runway is a stop-motion social media campaign that shows a paper doll transformed as outfits emerge from a Rent the Runway box. Once dressed, the doll “comes to life,” illustrating how the service brings confidence, variety, and excitement to personal style. The video campaign also highlights the simplicity of the process: rent, rock, return, making fashion both fun and effortless.