Equilibrium Capital Logo and Investment Sector Symbols

Lead Designer
Prize(s)1st Place in Print / Logos, Trademarks and Symbols
Entry Description

Equilibrium Capital is a financial services firm focusing on sustainability-driven investments in real assets including energy, transportation, land, agriculture, real estate, and water. The mirrored forms create a distinctive and proprietary "E" for equilibrium, symbolizing natural systems in balance. The curves evoke the motion and flow of dynamic equilibrium and their upward orientation conveys investor growth. The symbol's blue and green colors represent water and land, respectively. Each of the company’s investment sectors is distinguished by a meaningful symbol and an appropriate light/dark color scheme to convey balance and equilibrium, creating individual icons which retain a strong family look.


Established in 1990, Gee + Chung Design is an award-winning multidisciplinary design firm creating successful identity and branding programs, marketing and sales collateral, annual reports, books, product packaging, environmental design and websites for clients including Apple, Adobe Systems, Chronicle Books, the Federal Reserve Bank, IBM, Lucasfilm, Oracle, Sony Electronics and Stanford University. Gee + Chung Design has been profiled on the Adobe Systems website, Rockport Publishers? Graphic Design: America 2 featuring the work of 35 of the leading graphic design firms in the U.S., Graphis BrandingUSA 1 and 2 and Designer?s Workshop (Japan). The firm has recently been selected by the U.S. Department of Commerce to lead a program to promote international business development.

Earl was formerly a designer at Landor Associates, San Francisco and senior designer at Mark Anderson Design in Palo Alto. As one of 50 U.S. graphic designers named to the international edition of Who?s Who in Graphic Design, he has served on a United Nations-sponsored Delegation on Package Design touring the People?s Republic of China and has lectured at leading universities and design organizations across the country. He is a frequent juror for major design competitions, including Critique, Step-By-Step Graphics, Publish, Exhibitor and Sappi Paper. He received his BFA in Graphic Design with Distinction from Art Center College of Design.

His partner, Fani Chung, has held design positions at Landor Associates, San Francisco; Lawrence Bender & Associates, Palo Alto and the Hong Kong Museum of Art, and taught graphic design in the United States and Hong Kong. She received her BFA in Graphic Design from the University of Washington and received her MFA in Graphic Design from Yale University, where she studied with Paul Rand, Bradbury Thompson, Armin Hoffman, Herbert Matter and Shigeo Fukuda.

Gee + Chung Design has won multiple gold and silver awards from virtually every major design competition, organization and publication including Communication Arts, Graphis, Print, Critique, I.D., American Institute
of Graphic Arts, New York Art Directors Club, Type Directors Club, Society of Publication Designers and
Society for Environmental Graphic Design. The firm?s work has been exhibited internationally and is included in the permanent collections of the U.S. Library of Congress, Smithsonian Institution, AIGA Archives, Art Center College of Design Archives and San Francisco Museum of Modern Art.

Awards and Prize