EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
The primary objective of this project was to attract a younger demographic to Hollyhock House, enhancing recognition for both the iconic building and Frank Lloyd Wright. By integrating the vibrant energy of Hollywood with Wright’s emphasis on environmental harmony, the goal was to invigorate the house’s brand image to resonate with contemporary audiences, making it as lively and relevant as its Los Angeles backdrop.