EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Ortega’s rebrand shines a spotlight on its iconic taco sauce with a refreshed logo, vibrant new packaging, and an expanded lineup of bold flavors. Founded in 1897, This Ortega rebrand draws on its rich Southwestern heritage while speaking the language of today’s food lovers. By blending tradition with modern design, color, and flavor, this rebrand repositions Ortega as the must-have taco sauce for a new generation seeking authenticity, flavor, and fun.