IDA 2025 IS NOW CLOSED FOR SUBMISSIONS.
We created a flexible and innovative EVP graphic system based on five core shapes - representing that all shapes are welcome here - and a consistent colour palette. Designed to grow and adapt, it works seamlessly for functional communication through to more emotive staff engagement. Now used in over 100 executions, from office walls to digital screens and merchandising, it always feels unified. Its strength lies in its adaptability, with new elements added to tell new stories while staying true to the original idea. The result is consistency, connection and growth in staff engagement.