EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
1200 Bookshop is operating six locations across the city and offering a unique cultural experience for book lovers. Building on its success, the brand expanded with a new name: 1200 Book + Bed, the store allows customers to stay overnight in private rooms and cozy sleeping pods.
The design challenge was to maintain the spirit of the original bookstore while creating a distinct visual identity for the new lodging concept. The project introduced a mascot named Green, inspired by the soft, comforting image of a pillow.