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The Women's Court 50 Years of the WTA, | International Design Awards Winners
The Women's Court 50 Years of the WTA, | International Design Awards Winners
The Women's Court 50 Years of the WTA, | International Design Awards Winners
The Women's Court 50 Years of the WTA, | International Design Awards Winners
The Women's Court 50 Years of the WTA, | International Design Awards Winners
The Women's Court 50 Years of the WTA, | International Design Awards Winners
The Women's Court 50 Years of the WTA, | International Design Awards Winners
The Women's Court 50 Years of the WTA, | International Design Awards Winners

The Women's Court 50 Years of the WTA

UniversitySavannah College of Art and Design
Lead DesignersAlessia Piccoliori
Prize(s)Bronze in Advertising / Promotion / Collateral Material
Project LinkView
Entry Description

The work is a concept brand identity for a fictitious Women's Tennis Exhibition held in March 2023, during Women's History Month, celebrating 50 years of the WTA. The event format features a mixed doubles draw, pairing four legendary players with four current stars. Each team combines the legacy of the legends with the dynamism of the current generation. The branding was designed to be celebratory, joyful, and empowering, appealing to audiences of all ages, with a special focus on inspiring new generations.