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Walnut PAIPAI Brand Design, 可视创想®CO-SENSE | International Design Awards Winners
Walnut PAIPAI Brand Design, 可视创想®CO-SENSE | International Design Awards Winners
Walnut PAIPAI Brand Design, 可视创想®CO-SENSE | International Design Awards Winners
Walnut PAIPAI Brand Design, 可视创想®CO-SENSE | International Design Awards Winners
Walnut PAIPAI Brand Design, 可视创想®CO-SENSE | International Design Awards Winners
Walnut PAIPAI Brand Design, 可视创想®CO-SENSE | International Design Awards Winners
Walnut PAIPAI Brand Design, 可视创想®CO-SENSE | International Design Awards Winners
Walnut PAIPAI Brand Design, 可视创想®CO-SENSE | International Design Awards Winners
Walnut PAIPAI Brand Design, 可视创想®CO-SENSE | International Design Awards Winners
Walnut PAIPAI Brand Design, 可视创想®CO-SENSE | International Design Awards Winners

Walnut PAIPAI Brand Design

Company可视创想®CO-SENSE
Lead DesignersYUAN TIAN, QINQIN JIANG
Design Team可视创想®CO-SENSE
ClientHezhang Paipai Food Technology Co., Ltd.
Prize(s)Gold in Multimedia / Brand Identity
Entry Description

"Walnut Paipai" is an emerging brand dedicated to producing additive-free walnut and nut-based beverages. To reflect the pure characteristics of the product-zero additives, low sugar, or even sugar-free-the brand embodies a playful, lighthearted, and approachable image. The design draws inspiration from the product's essence, emphasizing the commonly recognized notion that "walnuts nourish the brain," making walnut elements a consistent thread throughout the visual identity.