The catalogue for "ZOOM", a permanent exhibition at the Hungarian Museum of Ethnography, designed by art1st Design Studio (lead designer: Dániel Taraczky).
The catalogue brings the exhibition's concept to life through various graphic design and bookbinding techniques.
Opening the red cover, a reinterpretation of embroidered folk motifs revealed. A distinctive feature of the book is that these patterns have been uniquely generated for each of the thousand copies, making every edition one of a kind.