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Creating a microsite to promote the East Otay Mesa Landfill as an ecologically sustainable facility offers a chance to engage the community in environmental conservation. Using earth tones creates a natural, welcoming atmosphere. Infographics can simplify data on sustainable practices like waste diversion and energy recovery. Incorporating geolocation features and interactive maps will highlight the landfill's proximity to communities and conservation efforts, fostering understanding and encouraging involvement in ecological initiatives.
Ariel Freaner is the principal and founder of Freaner Creative & Design, with over 35 years of experience in creative development, illustration, and design. His award-winning, San Diego-based full-service firm offers creative, digital, and graphic design services to clients in North America, Latin America, and abroad. It specializes in web and app design, editorial and print design, brand development, online marketing, and 3-D development. Freaner Creative recently received several Graphis Awards, including platinum, gold, and silver, as well as two Emmy awards and four Emmy nominations.
EMMY, IDA, AIGA, Graphis, Davey, Telly, DNA Paris, Graphic Design USA, American Advertising Awards, The One Club for Creativity, IF Design, and World Brand Design Society among many others.