EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
In Mexico, the phrase "LLEVAMOS A MEXICO EN LA SANGRE" translates to "We have Mexico in our blood" in English. This expression can carry both positive and negative connotations. In one poster, we celebrate Mexico's rich traditions, benefits, and beautiful aspects that we take pride in. Conversely, another poster presents a different perspective, addressing Mexico's challenges and issues, such as crime, cartel activities, and corruption. Together, these posters aim to foster community awareness and highlight the enduring strengths and positive qualities that Mexico still possesses.
Ariel Freaner is the principal and founder of Freaner Creative & Design, with over 35 years of experience in creative development, illustration, and design. His award-winning, San Diego-based full-service firm offers creative, digital, and graphic design services to clients in North America, Latin America, and abroad. It specializes in web and app design, editorial and print design, brand development, online marketing, and 3-D development. Freaner Creative recently received several Graphis Awards, including platinum, gold, and silver, as well as two Emmy awards and four Emmy nominations.
EMMY, IDA, AIGA, Graphis, Davey, Telly, DNA Paris, Graphic Design USA, American Advertising Awards, The One Club for Creativity, IF Design, and World Brand Design Society among many others.