Life Race - Campaign Video

The Red Cross of Tijuana launches a unique binational donation campaign, targeting both Tijuana and San Diego, CA (USA), to raise awareness of its services and support, through Beto, a lively 3D character symbolizing the donation container (Bote in Spanish). Beto races to get donations to bring life to the Tijuana Red Cross. The campaign used TV commercials, online videos, billboards, and posters to engage individuals, schools, companies, and the government. Increased donations, brand awareness, service access, and hospital traffic were used as measures of success.

Ariel Freaner is the principal and founder of Freaner Creative & Design, with over 35 years of experience in creative development, illustration, and design. His award-winning, San Diego-based full-service firm offers creative, digital, and graphic design services to clients in North America, Latin America, and abroad. It specializes in web and app design, editorial and print design, brand development, online marketing, and 3-D development. Freaner Creative recently received several Graphis Awards, including platinum, gold, and silver, as well as two Emmy awards and four Emmy nominations.

EMMY, IDA, AIGA, Graphis, Davey, Telly, DNA Paris, Graphic Design USA, American Advertising Awards, The One Club for Creativity, IF Design, and World Brand Design Society among many others.