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NOW ( A Toast to the Present ) جام اکنون, | International Design Awards Winners

NOW ( A Toast to the Present ) جام اکنون

UniversityIran University of Science and Technology

Lead DesignersMarjan Mohamadi

Design TeamMehrad Mohammadi

Prize(s)Gold in Accessories / Watches

Project LinkView

Entry Description

NOW doesn’t measure time — it opens the doorway to the present. Inspired by Khayyam’s carpe diem, it highlights the fragile, fleeting now. Its glass ripples like water while the metal core anchors reality. A single hand moves counter-clockwise, resisting the rush of time, and sometimes stands perfectly vertical—pointing to presence, whispering: be here. Through its transparent face, shadows and textures blend like wine in a glass, turning reality itself into time. By suspending past and future, NOW focuses the mind, calms anxiety, and offers a toast to the present — where every moment matters