EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Today’s coffee culture begins with the need for a simple breath in the middle of a hectic day. Little Paüz is a café brand inspired by this concept of “Pause,” designed to offer moments of calm. The identity balances refinement and approachability through a monotone base accented with soft pastel blue. A consistent look and feel was applied across brand deliverables such as packaging, printed cards, and digital promotional assets.