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Merlion 50th Anniversary Logo Identity, Oxygen Studio Designs Pte Ltd | International Design Awards Winners
Merlion 50th Anniversary Logo Identity, Oxygen Studio Designs Pte Ltd | International Design Awards Winners
Merlion 50th Anniversary Logo Identity, Oxygen Studio Designs Pte Ltd | International Design Awards Winners
Merlion 50th Anniversary Logo Identity, Oxygen Studio Designs Pte Ltd | International Design Awards Winners
Merlion 50th Anniversary Logo Identity, Oxygen Studio Designs Pte Ltd | International Design Awards Winners
Merlion 50th Anniversary Logo Identity, Oxygen Studio Designs Pte Ltd | International Design Awards Winners

Merlion 50th Anniversary Logo Identity

CompanyOxygen Studio Designs Pte Ltd
Lead DesignersLewis Leong
Design TeamNguyen Viet Anh
ClientSingapore Tourism Board
Prize(s)Bronze in Advertising / Promotion / Logos / Trademarks / Symbols
Entry Description

The logo is a stylised “50” created to mark the Merlion’s 50th birthday. The “5” evokes flowing water from the Merlion’s mouth, symbolising vitality and continuity, while the “0” takes the form of the Merlion, a proud emblem of Singapore’s identity. Its geometric design conveys precision, order, and the spirit of town planning that has shaped the nation’s growth. Together, the elements honour the Merlion’s legacy while reflecting Singapore’s forward-looking progress.