EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Book Bugs V builds on the success of NLB’s annual campaign, turning reading into a fun, collectible-driven adventure for children. As the appointed agency, we developed fresh visuals of over 100 unique book bug characters, each with its own lore, blending real insect traits with imaginative storytelling. Through collaboration with NLB, we created engaging narratives and gamified elements to spark curiosity and inspire young readers to see reading not as a chore, but as an exciting journey.