EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
“Good Morning” is a Taiwanese breakfast brand based in Paris, designed to celebrate the cultural fusion between France and Taiwan. The brand identity draws inspiration from the shared colors of both national flags—red, blue, and white—symbolizing harmony, unity, and the meeting of two cultures through food and design.
A central feature of the visual identity is the creation of four lively breakfast characters, each representing a beloved item from Taiwanese breakfast culture: the sandwich, egg crepe, stir-fried noodles, and milk tea. These playful mascots not only bring warmth and personality