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Wilson Wuhan Urban Concept Store - Brickhouse, B.L.U.E. Architecture Studio | International Design Awards Winners

Wilson Wuhan Urban Concept Store - Brickhouse

CompanyB.L.U.E. Architecture Studio

Lead DesignersShuhei Aoyama

Design TeamShuhei Aoyama, Yoko Fujii, Yu Cao, Ziying Bu

Project LocationWuhan

ClientAMER SPORTS SHANGHAI COMMERCIAL Ltd.

CreditsPhoto by: Amer Sports Shanghai Commercial Limited

Prize(s)Bronze in Commercial Architecture / Other Commercial Architecture

Entry Description

In Wuhan SKP, Wilson fuses its sporty DNA and American roots with local culture, shaping a multifunctional hub of industrial texture and athletic vitality. Eight zones—including Clay Court, Racket Gallery, Ace, Clay’s Path, Cabin, Clay Court Demo, Lab, and Lounge—deliver diverse experiences. The façade draws from Wuhan’s bricklaying traditions, contrasting rough red brick with sleek aluminum, while a sculptural stainless-steel staircase and clay court demo amplify dynamism. Together, they craft the “Wilson Hub in Wuhan SKP,” a cultural composite uniting brand and city spirit.