EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
NO.195 was created as a candle brand to reconnect people with memories, travel experiences, and a sense of self through scent and storytelling. The brief was to develop an identity and packaging design that felt nostalgic, refined, and purposeful. Each candle represents one of the 195 countries in the world, with designs capturing the emotional essence of place. Inspired by “leave no trace” travel principles, packaging uses recyclable and compostable materials, with vessels and boxes designed for reuse, extending the product’s lifecycle and reinforcing the candle as a keepsake.