EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Non Zero, a design agency, and Tales of Telugu, a Hyderabad restaurant, collaborated on an unorthodox AR mural blending traditional art with technology. What began as a simple idea grew into a lively village scene animated with cultural activities and authentic ingredients. Non Zero crafted and optimized the visuals, adapting warm colors to fit the interiors. Despite technical hurdles in Spark AR, they rebuilt the filter elsewhere, delivering a seamless 12 fps animation loop that immerses visitors in Telugu culture.
Non Zero is a design firm solving consumer & business problems in niche industries like automotive, consumer appliances, aerospace, medtech, AI, finance, energy, etc. We build and deploy complex products & services and create brands around them. We specialise in Product Strategy, UI/UX, Brand Strategy, Brand Identity, Narrative Design, Communications Strategy, Content Creation, CGI, Motion, AI, Agentic workflow, etc. We take pride in nurturing all skills in-house with 60+ employees across India working in global time zones.
India to the globe!
Non Zero has been awarded India's best Open design studio in 2025 for incorporating multiple design disciplines, encouraging exploration & experimentation while working with cutting-edge technologies & materials.
Our project Tales of Telugu has also won an award by Kyoorious Design Awards 2024 for Immersive Experiences using Augmented Reality under the category Communication & Digital Design