EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
This project honors the performers who bring energy and artistry to the New York City subway through an experimental variable typeface inspired by sound visualization. Drawing from acoustic studies, the typeface reimagines how music propagates through underground stations.
The broader visual system integrates the subway’s historic color palette with portrait photography of performers, layered with visual fluctuations that echo rhythm, diversity, and cultural vibrancy—capturing both the city’s pulse and the individuality of its artists.