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Connected by Our Dreams, Joba Studio | International Design Awards Winners

Connected by Our Dreams

CompanyJoba Studio

Lead DesignersKevin Shaheed Jones

Design TeamSoren Winistorfer, Francesca Burkhard, Raymond Frankhauser, Patrick Finley, Kelly Wiegand, James Beach, Epiphany Prieve, Robyn Jones, Tyler Williams

ClientUSM Modular Furniture

Prize(s)Silver in Advertising / Promotion / Signs / Exhibits / POP

Entry Description

For Milan Design Week 2025, USM Modular Furniture and Joba Studio debuted Connected by Our Dreams, transforming the Spotti showroom into an immersive, dreamlike landscape. Launching the colorful USM Haller Soft Panel, the exhibition blended tactile innovation, cloud-inspired visuals, and interactive elements, inviting visitors to explore modularity, creativity, and personal expression through a multi-sensory design experience.