Franciacorta is a beautiful region south of Lake Iseo in the province of Brescia, which extends between the morainic hills.
Just as the Iseo Lake splashes on the banks of Franciacorta, so the sparkling wine wets the sides of a glass.
This concept arises from the graphic re-elaboration of the historical image representing the shape of the lake and expresses all the power with which a freshly uncorked Reserve bottle is poured into a crystal glass.
The little bubbles mix in the jet of the sparkling wine and create an expectation, an emotion that awakens a desire to open the bottle.
An elegant and lively label which is balanced in its graphics and colors and in the combination with a modern font as important as Anorak, round and rigorous, that is perfectly integrated, but at the same time distinct from the original and modern elements of the label.
The powerful pouring out of the sparkling wine is underlined on the box, where the graphics wraps around the packaging: simple and impactful, composed by two “slive et Tiroir” elements which make up a precious case.
A casket holding all the expectations of the Reserve: sealed with a particular gift tag showing the QDE mark to assert the prestige of the product.
Pearlescent colors that evoke perceptions of luxury to further emphasize the preciousness of the Reserve: gold for the 1.5 l bottle and a cream color for the smaller version.
In contrast, internally, the box is a matt black that brings out the clarity of the bottle: in short, all designed to enhance every detail.
It was decided to dare using a transparent polypropylene to give new sensations: print all in a gold fall to enhance the elegance of simplicity the product.