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Soft Field – Fruitpoem Visual Identity & Packaging Design, Freelance Graphic Designer | International Design Awards Winners
Soft Field – Fruitpoem Visual Identity & Packaging Design, Freelance Graphic Designer | International Design Awards Winners
Soft Field – Fruitpoem Visual Identity & Packaging Design, Freelance Graphic Designer | International Design Awards Winners
Soft Field – Fruitpoem Visual Identity & Packaging Design, Freelance Graphic Designer | International Design Awards Winners
Soft Field – Fruitpoem Visual Identity & Packaging Design, Freelance Graphic Designer | International Design Awards Winners
Soft Field – Fruitpoem Visual Identity & Packaging Design, Freelance Graphic Designer | International Design Awards Winners
Soft Field – Fruitpoem Visual Identity & Packaging Design, Freelance Graphic Designer | International Design Awards Winners
Soft Field – Fruitpoem Visual Identity & Packaging Design, Freelance Graphic Designer | International Design Awards Winners
Soft Field – Fruitpoem Visual Identity & Packaging Design, Freelance Graphic Designer | International Design Awards Winners
Soft Field – Fruitpoem Visual Identity & Packaging Design, Freelance Graphic Designer | International Design Awards Winners
Soft Field – Fruitpoem Visual Identity & Packaging Design, Freelance Graphic Designer | International Design Awards Winners

Soft Field – Fruitpoem Visual Identity & Packaging Design

CompanyFreelance Graphic Designer
Lead DesignersYangzong Gama
CreditsFilm images from Unsplash.
Prize(s)Gold in Multimedia / Brand Identity
Entry Description

Soft Field – Fruitpoem is a wine brand design project inspired by the quiet beauty of nature. This series celebrates seasonal fruit wines, using visual language to create an atmosphere that feels soft, poetic, and full of life.

The design pairs a gentle yet vibrant color palette with illustrations that are intentionally rough and handcrafted, embracing imperfect textures to convey warmth, authenticity, and a human touch. From logo and label to color and packaging, every element shapes a calm, distinctive identity, inviting people into a serene world.