EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
PĀKIKI was never just about coffee. It was about creating a space where people could pause, reflect, and reconnect with themselves and others. That led us to the brand positioning: Happiness in Progress, reframing happiness as something found in motion. Even the packaging echoed this: playful, personal, and made to be kept. The tone was warm, unfinished, and cheeky. Street dogs became Paw-trons, and multilingual wordmarks made it feel local. A personal obsession turned into a system with soul and sass.