EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Chai Point’s new logo is the visual anchor for the entire identity system, representing India unbound. At the heart of the identity lies the Infinity Thread, a continuous line that flows seamlessly across design formats. Brand illustrations are crafted with a single line-art for a minimal and clean touch. A warm, Indian colour palette captures the golden hues of chai and the vibrant spirit of India. Typography is commanding and versatile, able to speak to both doers on the move and those seeking comfort in their cup.
The result is a cohesive graphic system that doesn’t sit still, like India.