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Unhwajeong logo design,  | International Design Awards Winners
Unhwajeong logo design,  | International Design Awards Winners
Unhwajeong logo design,  | International Design Awards Winners
Unhwajeong logo design,  | International Design Awards Winners

Unhwajeong logo design

UniversitySeoul Women University
Lead DesignersJimin Yoon
Prize(s)Bronze in Advertising / Promotion / Logos / Trademarks / Symbols
Project LinkView
Entry Description

Unhwajeong (雲花庭), meaning "Garden of Clouds and Flowers," is a branding project inspired by Korea’s forgotten traditional fragrance culture. The logo draws inspiration from the silhouette of norigae, a traditional Korean accessory, and incorporates symbolic elements: roof tiles to represent the structure of a garden and fog-like flowers to express the lingering scent. The brushstroke-like form expresses Eastern elegance. Based on regional natural stories, Unhwajeong introduces a modern perfume that bridges Korean traditions and global sensibilities through fragrance and visual identity.