EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
The Unplugged Club is a social movement to encourage people to get unplugged through community and claim their attention back to their control. Their message always aims to invite people to join them and bring in whoever they care for, encouraging them to spend time differently.
The brand states that people’s time is absorbed online as attention, which is powerful as currency. Using this statement as the opening to grab the audience’s attention, the message encourages the audience to take action and provides a solution.